Assignment
Conray asked PPP&D to create a new corporate identity, develop an overall branding strategy for new markets and, specifically develop a strategy to establish Conray as a brand in Dubai.

Outcome
We investigated and analysed the market as a whole and made strategic recommendations on how to develop the brand internationally. We then created a new look for the brand, designed a whole new flight of marketing materials, and created an advertising campaign and new website to accompany the change. PPP&D coordinated all third-party contractors and supervised and project-managed the production.

See also conrayinternational.com